As our world becomes increasingly more visual, the need for creatives grows. And as our world becomes more technologically advanced, the creatives need to follow suit.
Technological advancements are clearly seen in the movies we watch. Each year the visual effects get better and more realistic. CGI has much to do with this. It created realistic dinosaurs in Jurassic Park. Then CGI moved to cartoon films made popular by Pixar. Eventually, CGI was used to capture an actor’s motion to create characters like Gollum in The Lord of the Rings. This is now a common feature in modern films. Recently, Disney recreated a live action version of The Jungle Book without using a single live animal. They could have fooled me.
As technological advancements continue to be made, every other aspect of the CGI and creatives industry needs to keep up. One of those aspects is rendering. And the way that is being tackled is through blockchain.Recent Developments: The Blockchain Disruption
It seems that blockchain has disrupted every industry, and now it is disrupting the CGI and creative industry. Blockchain, the driving technology behind cultural revolutions like Bitcoin and Ethereum can do more than just be an investment for a quick buck. It provides a decentralized and open network where users can pool together resources for a common goal. In the case of CGI and creatives, this is being applied to rendering videos and images.
Rendering speed can be a problem for quickly pushing out creatives at a high resolution. Rendering is what transforms line drawings into photorealistic images. It’s what creates the final product of a dinosaur or ape that makes it look so realistic. But the rendering process takes a long time, even on a powerful computer. Time is money. And that’s why one company is turning to blockchain to speed up the process.